Buy a Piece of Scotland
Sunday, April 23 2006

Whisky companies are always coming up with novel ways to attract more customers - as if their product wasn't attractive enough on its own...

The Edrington Group's The Macallan single malt whisky is known for its off-beat advertising and they have come up with a novel way of marking Fathers Day - offering a little piece of Scotland, along with a bottle of malt. The company is planting 1,000 oak saplings in the grounds of Easter Elchies House, the 17th century Jacobean manor at the heart of The Macallan Estate. This is part of a major woodland regeneration programme, involving over 4,000 indigenous trees. The oak saplings and a limited edition "The Macallan Woodland Estate" 12-year-old malt, which has been matured in sherry oak casks are available at a price of £95. Each tree is to have a plaque with the recipient's name and the lucky owner will get a certificate of ownership outlining where their tree is situated. Purchasers will be able to visit their own tree once planting is complete. Unfortunately, the offer is only open to UK residents.







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